Decoding Customer Intent is The Key To Unlocking Your Website’s Potential
Are you confident your customers find what they're looking for on your website? If not, it’s time to turn to intent analytics.
Value of Top Task
When a website’s performance isn’t meeting expectations, it’s tempting to look at rebranding as the solution. But, often, changing your company’s image won’t solve the underlying issue – simply rebranding or redesigning your website without understanding customer needs misses the mark when it comes to user experience (UX).
Guided by Gerry McGovern’s top task methodology, our intent analytics software helps define what matters most to your customers.
Gain Valuable Insights with the Top Task Methodology and Task Analytics
The best way to decode customer intent is by using Top Task Management. For decades, this web management methodology, has helped companies align business objectives with user objectives, eliminating bottlenecks and prioritizing use cases for better web management.
“The worst possible way to design a web site is to have five smart people in a room drinking lattes discussing branding”
- Gerry McGovern in his book, 'The Stranger’s Long Neck'
Task Analytics – Your Solution for Top Task Management
To help you get the most out of the Top Task Management model, we developed intent analytics software that gives you key insights into how customers interact with your website.
Task Analytics helps you discover:
With Task Analytics, your digital team will have a clean, engaging way to look at completion rates, which will help them prioritize projects according to customer demand.
Continuously Measure Intent with Task Analytics
Over time, top tasks will change and so must your website. With Task Analytics, your enterprise will be able to constantly identify key issues that drive customers away, and use that data to inform your website design.
Continuous measurement lets you:
Imagine a website where costly disruptions in UX and SEO don’t exist. It’s possible, and the solution is Task Analytics.
Customers who are able to achieve their objective – such as purchasing a product or service – right on your website are more likely to buy. That’s instant money in your pocket.
When customers carry out transactions completely online, you won’t waste time or resources walking them through the process in-store or over the phone.
Higher Satisfaction Rates
It’s been said that customers only write reviews when they have a bad experience. That’s why we’ve designed our software to help you craft a better UX.
Benefits of Measuring Intent
See How Intent Analytics Has Helped Others
Posten | Norwegian Postal Service
Posten, the Norwegian Postal Service, was trying to figure out why their package delivery service pages had almost no views – even as their volume of packages was increasing. Using our software, they discovered that the majority of customers were, in fact, coming to their site to ship or track a package, but most users were unable to complete their objective. Using these insights, the company redesigned their website, effectively increasing completion rates, and in turn, pulling in new revenue.
Möller Bil | International Car Company
Möller Bil wanted to find out why their certified pre-owned (CPO) campaigns were underperforming. With our intent analytics software, they discovered that their CPO completion rate was dismal, so they completed a website redesign that focused on promoting their pre-owned selection. As a result, the completion rates for scheduling a test drive and general certified pre-owned inquiries improved drastically.
Want to see what intent analytics is all about? Start your free trial today, and discover just how easy it is to identify top trends in buyer intent.
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