Why Digital Agencies Partner with Task Analytics

Partnering with Task Analytics gives you an edge over the competition. Here’s how.

The Challenge

Your clients need a website that delivers a seamless user experience (UX). But if you’re not measuring user intent and completion rates, you’re missing the biggest piece of the UX puzzle – user demand.

“With Task Analytics we are essentially getting paid to sell. And sell more strategic deals at a higher level at the account” 

-Ove Dalen, Chief Client Officer & Strategic Advisor, Netlife

The Solution

Most analytics tools, such as Google Analytics and Adobe Analytics, only provide the what.

  • Why did customers visit the client’s website?
  • Were they able to complete their task?

Task Analytics offers the why:

As you discover the percentage of customers able to achieve what they intended, or the completion rate, you’ll gain insights into key performance indicators (KPIs) across the client’s entire site that will help differentiate your agency from your competitors.

The Process

With intent analytics, your team will have everything they need to deliver real results for your clients.

The sales process is broken down into two parts:

  • The Task Workshop: Meet with the client to develop questions for their survey. This 4 - 6 hour workshop is billed and delivered by your agency.

  • The Action Workshop: Run Task Analytics, present the data, highlight how you intend to improve the company’s website and attain a statement of work (SOW).

The Benefits

Develop Long-Term Relationships

Beyond improving client satisfaction, Task Analytics helps you build lasting relationships with clients to improve profit margins and revenue, reduce customer churn, acquire longer term contracts and gain access to decision makers in each account’s executive suite.

Show Clients your Value

By integrating Task Analytics into your overall strategy, you give your clients something that no one else can – the ability to measure website quality. You’ll also be able to quantify your value proposition by comparing completion rates before and after the redesign.

Deliver a Better UX

Instead of relying on usability testing, your user UX designers can make decisions backed by proven data. And, your content team will know exactly which content to write by consulting real user feedback.

Expand Revenue Opportunities

Reveal top customer intent-driven goals to execute the priority actions that will result in higher conversions and revenue stream.

When you partner with Task Analytics, you’ll have the tools you need to land more strategic deals, boost client satisfaction and build long-term client relationships.

Ready to get started? In just 16 hours, you’ll learn all the ins and outs of Task Analytics with our task and intent workshops. Reach out today for more information.

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